An indie label goes all
in on big empathy.
Hailing from Riverside, New Jersey, Empathy Records are an indie label interested in making good music with good people. After years of collaborating with friends, and refurbing a purpose-built studio, this small but passionate crew wanted to put their unique stamp on things.
The commissioned visual identity was conceptualised from the ground up, with a fresh logo and future-focused communication system that's designed to be as expansive as possible.