A personal experiment that keeps creative wheels turning.
Inspired by Edward Johnson's timeless London Underground logo, I wanted to take a bit of that simplicity and polish back home with me and apply it to the PTSC, Trinidad's own public transport service. Refining the existing logo, brainstorming communication and messaging, and just having a little fun with my copywriting partner in crime – this is the fruit of that labour.
Credits
Copy Writing: Amy C. Matthew
Visual Direction: Adrian J. A. Ferrette
3D Modelling & Rendering: Adrian J. A. Ferrette
Animation: Adrian J. A. Ferrette