A regional giant takes on brick and mortar.
Not on the bingo card for 2023: updating the visual communication system of a Caribbean paint giant. The Colour Shop is a one-stop shopping experience that brings together the Caribbean's most beloved paint brands, aimed at consumers and contractors alike.
In collaboration with the marketing team at ANSA McAL, the design and messaging was updated for their sophomore campaign: using the existing logo as a visual motif, adding 3D elements, and revisiting their typographic library.
